RE/MAX Of Orange Beach

Office

 

1st QUARTER 2009

BRAND MARKETING and ADVERTISING REPORT

National Advertising

Television (Total 18+  Q1 (Quarter 1) Impressions = 1,237,697,280) *

RE/MAX continues to reach millions of consumers with a dominant TV presence,

boasting a share of voice of 50 percent. RE/MAX commercials air alongside some

of the most popular shows on network TV, and across more than 20 cable

channels.

In Q1, 548 RE/MAX commercials ran during major-network and cable

programming, generating an impressive 1.2 Billion impressions among adults

ages 18+.

 

Other Highlights:

 

� Three new RE/MAX commercials, featuring RE/MAX International CEO

Margaret Kelly, are in pre-production. The new spots are expected to start airing in

mid spring.

 

� RE/MAX aired ads during major primetime shows including Lost,CSI:

Miami,Grey's Anatomy,Desperate Housewives,Extreme Makeover: Home

Edition, The Amazing Race,The Office,ER,Cold Case and Dancing

with the Stars.

� As an added value, RE/MAX received free exposure on CNN, HGTV, TLC and other

cable networks.

� For an added value on Fine Living, the network produced a custom 60-second

vignette that will air multiple times throughout 2009. The spot offers tips for

preparing a home for sale, and features the RE/MAX logo on screen, RE/MAX

branded products and RE/MAX opening and closing billboards.

As our competitors scale back their advertising dollars to fewer and fewer

outlets, RE/MAX continues to aggressively promote your brand over TV, radio, print

and the Internet.

In 2008, the RE/MAX share of voice in national TV advertising averaged 50 percent,

meaning RE/MAX commercials on national TV reached as many viewers as all our

competitors� commercials combined.

On radio, RE/MAX enjoyed a presence alongside the most popular sporting events

around, sponsoring Westwood One radio coverage of the Super Bowl, Pro Bowl and

the NCAA Basketball Championship.

RE/MAX TV Commercial ,SnowPlace

Save the Date!

The 2009 Summer Conference for Broker/Owners and Managers takes place

Aug. 16-18 at the Hyatt Regency Chicago. Click the Events tab on RE/MAX Mainstreet for updates.

 

1st Quarter Impressions:

2.08 Billion

 

2009 Total Impressions

2.08 Billion

 

RE/MAX International, Inc.

Radio (Total 18+ Q1 Impressions = 585,800,650) *

RE/MAX again teamed up with Westwood One radio, sponsoring broadcasts of the

Super Bowl, Pro Bowl and the 2009 NCAA Men's Basketball Tournament. In addition

to RE/MAX Commercials, the sponsorships included frequent mentions of the RE/MAX Broadcast Center

and the RE/MAX Outstanding Play of the Game.

More than 225 spots ran during national radio programming, generating 585 million

impressions among adults ages 18+.

Programming Highlights:

� RE/MAX ads ran during Westwood One radio broadcasts of the NFL playoff

games  including the AFC and NFC championship games  the Super Bowl

and the Pro Bowl. The sponsorship also included the RE/MAX Broadcast

Studio and the RE/MAX Outstanding Play of the Game.

� RE/MAX commercials also aired during Sirius satellite radio broadcasts of the

NFL post-season games.

� As part of the Pro Bowl broadcast, RE/MAX International presented

a check for $25,000 to Children's Miracle Network. The donation was the

culmination of monies raised by the RE/MAX Touchdown for Kids

program, in which RE/MAX made a donation for each touchdown scored

during the NFL season.

� RE/MAX commercials ran throughout the NCAA Basketball's March Madness,

with the number of spots increasing as the tournament progressed into the final

rounds.

Print (Total Q1 Impressions = 11,460,000)

RE/MAX trade advertisements ran in the January, February and March editions

of Realtor magazine, reaching 11.46 million real estate professionals.

Highlights:

� A study by Harvey Communications showed that the RE/MAX Now More

than Ever ad in the December 2008 edition was the most highly recalled

by readers among all other real estate brands.

� The Now More than Ever ad, which ran in the January issue, spotlights

the training, advertising and brand recognition that comes with RE/MAX

affiliation.

� The TV or Internet ad, in the February and March editions, highlights how, in

contrast to other major brands, RE/MAX enjoys a significant presence on both TV

and the Internet.

Online (Total Q1 Impressions = 244,893,617) *

The RE/MAX online presence generated nearly 245 million impressions, with 4.8

million total visits to remax.com for January and February. Since its 2006

launch through February 2009, LeadStreet had generated more than 6 million leads

for RE/MAX agents  an average of 172,510 leads per month.

Highlights:

� In addition to paid search and SEO campaigns on major search engines,

RE/MAX appeared on broadband video on NBC.com, HGTV.com and Hulu.com.

RE/MAX ads ran before programming, and companion banners appeared while

the videos played.

* Not all data was available for the entire quarter. Figures are projections based on the latest information available

ARCA RE/MAX Series

� The Joyce Julius & Associates analysis for 2008 shows the RE/MAX ARCA

partnership delivered its highest level of adjusted RE/MAX advertising value since

the sponsorship began in 2001.

� The sponsorship delivered 400.6 million RE/MAX impressions for 2008, a

combination of 375.9 million RE/MAX impressions from the ARCA Series

exposure and 24.7 million impressions from in-broadcast spot placement.

� The 2009 ARCA RE/MAX race schedule has been released with 22 events, 10

of which will be broadcast on Speed Channel.

Communications

� The March/April edition of Real Estate Professional features a column

by Bruce Benham in which the RE/MAX International Chief Operating

Officer comments on the Obama administration's efforts to stimulate

the U.S. housing market. Benham contributes to the trade publication

regularly.

� RE/MAX CEO Margaret Kelly produced three more Business Building monthly

Long Drivers of America

� RE/MAX International has extended its sponsorship of the RE/MAX World Long Drive

Championship through 2012.

� The golf season is under way, and now's the time to start planning to attend the

2009 World Championship, held in October. Contact Jen Burke at (303) 796-3545

or jenburke@remax.net for more information.

� Since its initial airing in December (which included broadcasts in countries including

Australia, New Zealand and South Africa), ESPN re-played its coverage of the Long

Drive finals in the U.S. and Canada throughout the first quarter.

Brand Marketing and Advertising Report columns for RISMedia�s Real Estate trade

magazine. The three timely pieces help agents set realistic goals, prepare for the

green trend and take ownership of their industry and its recovery.

� The RE/MAX Times Online continues to attract readers with its mix of

news stories about RE/MAX services, strategies, developments and people.

An early March article about the conversion of a major Keller Williams

brokerage in the Vancouver, British Columbia, area, generated an

unprecedented number of page-views.

RE/MAX Green

The new RE/MAX Green program is helping agents and offices attract and

assist consumers interested in eco-friendly real estate. Launched in

January, the program provides eco training through RE/MAX University

and marketing materials through the Marketing section on RE/MAX

Mainstreet. More than 1,000 agents have downloaded the logos and other

resources.

Children's Miracle Network

� RE/MAX Affiliate Dan Slagell won a Smart Car that was auctioned during the

RE/MAX International Convention in Las Vegas. Dan's story is a special one  two

of his grandchildren are Miracle Children and received lifesaving care at their

Children's Miracle Network hospital.

� The 2009 Children's Miracle Celebration took place in Orlando, celebrating the

efforts of children's hospitals, sponsor organizations, media partners and

celebrities who are involved with the organization.

� From the car raffle, live and silent auctions and golf fundraiser, more

than $45,000 was raised for Children's Miracle Network at the International

Convention.

� During the Pro Bowl coverage on Westwood One radio, RE/MAX

International presented a check for $25,000 to Children's Miracle Network

as the culmination of monies raised by the RE/MAX Touchdown for Kids

program.

� RE/MAX Associates have raised over $93 million for Children's Miracle Network

since 1992.

Susan G. Komen for the Cure

� Announced at the 2009 RE/MAX International Convention, RE/MAX

International is now a National Sponsor of Susan G. Komen for the Cure. Komen

COO, Kimberly Simpson, addressed the convention crowd with the news.

� The annual Survivor Luncheon and Fashion Show at the international

convention raised over $10,000.

Public Relations

� RE/MAX recently released the 7th edition of Associated Press RE/MAX

Monthly Housing Report, covering 55 cities in nearly all 50 states. To date, it

has been picked up by the media 395 times with a readership/viewership of

86.9 million, generating an ad value of $2.6 million.

� RE/MAX International now has an official presence at four social

networking sites: Facebook, YouTube, Twitter, and Linkedin.

This capability gives us a new, innovative means to keep in touch

with RE/MAX membership and provide timely messages to the public.

RE/MAX Commercial

� From Jan. 1 - March 24 the commercial listings side of remax.com received more

than 670,000 page views (an average of 8,000+ views per day).

� The RE/MAX Commercial Information Exchange (CIE) or mini LeadStreet

for Commercial listings, provides a one-stop shop for brokers, owners, investors

and developers to network and access tools and resources to help build their

commercial business. Associates can enter through the Commercial page on

RE/MAX Mainstreet.

� RE/MAX Commercial print ads appear in more than eight local and national

publications including Real Estate Business and the back cover of

Commercial Investment Real Estate generating more than 1.5 million

impressions.

The RE/MAX Collection:

� A new ad promoting The RE/MAX Collection appears in the

April/May edition of duPont Registry.

� Space is still available for agents to promote their properties from

The RE/MAX Collection in the May 29, July 31 and Aug. 28 editions of The

Wall Street Journal. Contact Re/Max of Orange Beach for more information. 251-981-2400.